I'm concerned about data privacy. What's your approach?

We’re concerned about data privacy too! We take it extremely seriously and hold ourselves to high legal and moral standards. As pet parents and consumers ourselves, we want to treat our customers the way we would like to be treated by making sure that we act fairly, responsibly and of course, within the law.

We review our approach continually, and conduct external reviews and testing to ensure we’re operating correctly. We also have business partners, stakeholders and investors who expect and demand the highest standards (including people like Apple and Android who are very strict about what the apps in their stores can and cannot do), and part of our business is regulated by the FCA, again ensuring that we follow all applicable laws and regulations.